Prasar Bharati

“India’s Public Service Broadcaster”

Pageviews

KEY MEMBERS – AB MATHUR, ABHAY KUMAR PADHI, A. RAJAGOPAL, AR SHEIKH, ANIMESH CHAKRABORTY, BB PANDIT, BRIG. RETD. VAM HUSSAIN, CBS MAURYA, CH RANGA RAO,Dr. A. SURYA PRAKASH,DHIRANJAN MALVEY, DK GUPTA, DP SINGH, D RAY, HD RAMLAL, HR SINGH, JAWHAR SIRCAR,K N YADAV,LD MANDLOI, MOHAN SINGH,MUKESH SHARMA, N.A.KHAN,NS GANESAN, OR NIAZEE, P MOHANADOSS,PV Krishnamoorthy, Rafeeq Masoodi,RC BHATNAGAR, RG DASTIDAR,R K BUDHRAJA, R VIDYASAGAR, RAKESH SRIVASTAVA,SK AGGARWAL, S.S.BINDRA, S. RAMACHANDRAN YOGENDER PAL, SHARAD C KHASGIWAL,YUVRAJ BAJAJ. PLEASE JOIN BY FILLING THE FORM GIVEN AT THE BOTTOM.

Wednesday, March 30, 2016

Efforts to strengthen DD, AIR in remote areas: Prasar Bharti

Prasar Bharti Chairman A Surya Prakash today said AIR and Doordarshan networks would be strengthened in border and remote areas as the medium caters to larger national interest. 

Delivering a lecture on 'Media in India-Challenges Ahead' at Himachal Pradesh University here, Prakash said people were turning back to AIR and Doordarshan due to its proven authenticity and credibility. 

He said efforts are a foot to improve the quality of programmes of AIR and Doordarshan and stressed that there were three major points of differences between national broadcaster and private channels. 

"Doordarshan and AIR have national responsibility of catering to interest of the weaker sections of the society and for this reason, different campaigns are launched by the government," he said. 

He cited programmes like Swachh Bharat Abhiyan and Pulse Polio Campaign and said that the literacy rate of the country was going up and accordingly the circulation of newspapers and audience of AIR and DD are also increasing. 

Dismissing the notion of a threat to print media from electronic media, the Prasar Bharti Chairman said these would continue to grow for next two generations.

Forwarded by:- Jainendra Nigam PB NewsDesk prasarbharati.newsdesk@gmail.com

Source & Credit:http://www.business-standard.com/article/pti-stories/efforts-to-strengthen-dd-air-in-remote-areas-prasar-bharti-116032900033_1.html

No comments:

Post a Comment

please type your comments here

PB Parivar Blog Membership Form